As one of the most popular social media platforms in the world, Instagram has become a hub for individuals, businesses, and celebrities alike to showcase their lives, products, and services. With over 1.2 billion active users, the platform has become a breeding ground for influencers, content creators, and entrepreneurs to build their personal brand and grow their online presence. But amidst the sea of Instagram profiles, there exist a select few who hold the coveted title of “verified.” In this article, we’ll delve into the world of verified accounts on Instagram, exploring the benefits, requirements, and most importantly, the answer to the question: how many accounts on Instagram are verified?
What Does it Mean to be Verified on Instagram?
Before we dive into the numbers, it’s essential to understand what it means to be verified on Instagram. A verified account is denoted by a blue tick () next to the profile name, indicating that the account belongs to a authentic and notable public figure, celebrity, brand, or entity. This badge of honor is granted by Instagram to accounts that meet specific criteria, which we’ll discuss later.
Being verified on Instagram comes with several perks, including:
- Increased credibility and authenticity: The blue tick serves as a symbol of trust, signaling to followers that the account is legitimate and trustworthy.
- Enhanced visibility: Verified accounts are more likely to appear in search results and hashtag feeds, making it easier to grow your following.
- Exclusive features: Verified accounts often have access to special features, such as Instagram Stories’ “Swipe-Up” feature, which allows users to drive traffic to external websites.
- Improved brand reputation: Verification can boost a brand’s reputation and perceived value, making it more attractive to potential customers and partners.
The Verification Process: How to Get the Coveted Blue Tick
So, how do you become one of the select few with a verified Instagram account? The verification process is somewhat shrouded in mystery, but here are the general steps:
- Account Requirements: Your account must meet Instagram’s eligibility criteria, which includes being a public figure, celebrity, brand, or entity with a high risk of impersonation.
- Application Process: You can apply for verification through the Instagram app by going to your profile, tapping the three horizontal lines, and selecting “Settings” > “Account” > “Request Verification.” Fill out the required information, including your identity documents and a brief description of why you need verification.
- Review and Approval: Instagram’s verification team will review your application, checking for authenticity, uniqueness, and relevance. If approved, you’ll receive a notification and the coveted blue tick will appear next to your profile name.
How Many Accounts on Instagram Are Verified?
Now, the question on everyone’s mind: how many accounts on Instagram are verified? Unfortunately, Instagram doesn’t release official statistics on the number of verified accounts. However, we can make an educated estimate based on various reports and studies.
In 2020, Hopper HQ, a social media management platform, conducted a study on Instagram verification. According to their research, approximately 2.15% of Instagram accounts are verified, which translates to around 26 million verified accounts out of the total 1.2 billion active users.
Another study by Influencer Marketing Hub in 2020 estimated that around 1.3% of Instagram accounts are verified, which would be around 16 million accounts.
While these estimates vary, it’s clear that verified accounts make up only a small fraction of the total Instagram user base.
Breakdown of Verified Accounts by Category
Verified accounts on Instagram can be broadly categorized into several groups, including:
- Celebrities and Public Figures: Actors, musicians, athletes, politicians, and other well-known individuals.
- Influencers and Content Creators: Social media personalities, bloggers, and content creators with large followings.
- Brands and Businesses: Companies, organizations, and entities with a notable online presence.
- Media and Entertainment: News outlets, TV shows, movies, and other media entities.
According to Hopper HQ’s study, the breakdown of verified accounts by category is:
- Celebrities and Public Figures: 43.1%
- Influencers and Content Creators: 29.4%
- Brands and Businesses: 20.5%
- Media and Entertainment: 7%
The Benefits of Verification for Businesses and Influencers
Verification can be a game-changer for businesses and influencers looking to establish credibility and grow their online presence. Here are some benefits of verification for these groups:
- Increased Trust: Verification can increase trust among potential customers and partners, making them more likely to engage with your brand.
- Improved Visibility: Verified accounts are more likely to appear in search results and hashtag feeds, making it easier to attract new followers.
- Competitive Advantage: Verification can set you apart from competitors and establish your brand as an authority in your industry.
- Monetization Opportunities: Verified accounts may be more attractive to brands and partners looking for influencer collaborations or sponsored content opportunities.
Conclusion
In conclusion, the world of verified accounts on Instagram is a coveted and exclusive club, with only a small fraction of users holding the coveted blue tick. While the exact number of verified accounts remains unknown, estimates suggest that around 1-2% of Instagram accounts are verified. Whether you’re a celebrity, influencer, brand, or business, verification can bring numerous benefits, including increased credibility, visibility, and monetization opportunities. While the verification process can be challenging, understanding the requirements and benefits can help you take your Instagram presence to the next level.
What is the Blue Tick on Instagram?
The blue tick, also known as the verified badge, is a small blue checkmark that appears next to a user’s name on their Instagram profile. It indicates that the account has been verified by Instagram as an authentic presence of a public figure, celebrity, or brand. The blue tick is a symbol of credibility and authenticity, and it helps users to identify genuine accounts from impersonators or fake profiles.
Having a blue tick on Instagram can also provide several benefits, including increased visibility, credibility, and trustworthiness. It can also help to boost engagement and attract more followers. However, getting a blue tick is not easy, and Instagram has a strict verification process in place to ensure that only deserving accounts receive this privilege.
How do I get a Blue Tick on Instagram?
To get a blue tick on Instagram, you need to meet certain eligibility criteria set by the platform. Instagram only verifies accounts that are of public interest, such as celebrities, athletes, musicians, politicians, and brands. You can request verification through the Instagram app by going to your profile, tapping the three horizontal lines, and selecting “Settings.” Then, tap “Account” and select “Request Verification.”
However, meeting the eligibility criteria does not guarantee verification. Instagram reviews each request manually, and the process can take several weeks or even months. You can increase your chances of getting verified by ensuring that your account is complete, including a profile picture, bio, and at least one post. You should also make sure that your account is authentic, unique, and of public interest. Having a large following or high engagement rates can also help, but they are not the only factors considered by Instagram.
What are the Benefits of having a Blue Tick on Instagram?
Having a blue tick on Instagram provides several benefits, including increased credibility and authenticity. It helps users to identify your account as genuine and trustworthy, which can lead to more followers and higher engagement rates. A verified account also gets more visibility in search results and hashtag feeds, making it easier for users to find and follow you.
In addition to these benefits, having a blue tick can also provide access to exclusive features, such as the ability to add links to your Instagram stories and swipe-up links. Verified accounts may also get priority customer support from Instagram, making it easier to resolve any issues or concerns. Overall, having a blue tick can help to boost your online presence and reputation on Instagram.
Can anyone get a Blue Tick on Instagram?
No, not anyone can get a blue tick on Instagram. Instagram only verifies accounts that are of public interest, such as celebrities, athletes, musicians, politicians, and brands. The platform has a strict verification process in place to ensure that only deserving accounts receive this privilege. To be eligible for verification, your account must meet certain criteria, including being authentic, unique, and of public interest.
Even if you meet the eligibility criteria, there is no guarantee that you will get verified. Instagram reviews each request manually, and the process can take several weeks or even months. You can increase your chances of getting verified by ensuring that your account is complete, including a profile picture, bio, and at least one post. You should also make sure that your account is authentic, unique, and of public interest.
How does Instagram decide who gets a Blue Tick?
Instagram has a strict verification process in place to ensure that only deserving accounts receive the blue tick. The platform uses a combination of human moderators and algorithms to review each request manually. The reviewers look for certain criteria, including authenticity, uniqueness, and public interest, to determine whether an account is eligible for verification.
Instagram also considers other factors, such as the account’s followers, engagement rates, and content quality. However, these factors are not the only criteria, and having a large following or high engagement rates does not guarantee verification. The reviewers also look for evidence of the account’s legitimacy, such as a URL to an official website or a mention in a reputable publication.
Can I buy a Blue Tick on Instagram?
No, you cannot buy a blue tick on Instagram. The platform strictly prohibits the buying and selling of verified badges, and any accounts found to be involved in such activities may be subject to penalties, including removal of the verified badge or even suspension of the account. Instagram takes verification very seriously, and the blue tick is only awarded to accounts that meet the eligibility criteria and pass the verification process.
If someone approaches you offering to sell a blue tick, it is likely a scam, and you should report it to Instagram immediately. You should also be wary of any services that claim to guaranteed verification in exchange for a fee. These services are often scams, and they can result in serious consequences for your account.
Can I lose my Blue Tick on Instagram?
Yes, you can lose your blue tick on Instagram if you violate the platform’s terms of service or community guidelines. Instagram reserves the right to remove the verified badge from any account that engages in fraudulent or misleading activities, including impersonation, spamming, or harassment.
You can also lose your blue tick if you change your username or profile information in a way that makes it inconsistent with the original verification request. Instagram regularly audits verified accounts to ensure that they continue to meet the eligibility criteria, and any accounts found to be in violation may have their verified badge removed. Therefore, it is essential to comply with Instagram’s rules and guidelines to maintain your verified status.